Elon Musk recently said "Precisely," in reaction to a video of Steve Jobs saying:
"One of the things that hurt Apple after I left was John Sculley (Jobs was fired by Sculley in 1985) got a very serious disease. And that disease I've seen other people get, too. It's the disease of thinking that a really great idea is 90% of the work. And if you just tell… all these other people that here's this great idea, then of course they can go off and make it happen. There is a tremendous amount of craftsmanship in between a great idea and a great product."
This reminded me of a discussion in The Intelligent Tsunami (https://lnkd.in/exU64xvB) about creating a whole solution that completely satisfies customers. Focusing on the core tangible product is never enough. It's also providing all the intangibles around the core product that makes highly successful products soar.
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John Warner
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